Upon the conceptualization of Fleur de Marsca, we envisioned our work surrounded by the elegance of European architecture. Our goal has always been to translate European luxury into our floral designs. Upon discovery of The Swan House in Atlanta, GA we jumped at the idea of hosting our initial editorial shoot at this breathtaking location. We wanted to invite a selection of incredibly talented vendors to help bring our vision to reality and what flourished was nothing less than a marriage of the most spectacular teams.
In order to bring our brand shoot to life, the first plan of action was to secure a photography team that could capture and execute the vision flawlessly. Without a doubt, we knew we wanted The Cardonas to be the ones to join us on this project. We had the absolute pleasure of working with them for Iris’ wedding in 2020 when they captured her special day. Once we presented them with our mood board and ideas for this shoot, they were immediately excited and jumped on board to help us bring together the remaining logistical details.
While we worked diligently with The Cardonas to plan all the elements of this day such as contracting our models, hiring hair and makeup artists, selecting bridal gowns, linens, and reaching out to calligraphers, we knew we needed an extra hand! There are so many moving parts to an editorial shoot that it ends up becoming a mini wedding planning process. We required assistance from someone that could quickly jump on board and wrap up the details while sourcing some additional elements we needed; such as charger plates and the correct crystal to match our place settings. That's when we decided to reach out to Ashley from EverAsh Weddings. We loved how Ashley's romantic style was so compatible with ours and we felt she would be the perfect addition to help us execute our plans. Ashley being the incredibly kind human that she is immediately bought her plane ticket and jumped on board to help us tie everything together. She helped source our linens, contacted countless vendors to find the last elements we were looking for, and even put together an extremely detailed timeline to make sure we got the most of our shooting day. If it wasn't for Ashley's organization and diligence, this shoot would not have turned out as amazing as it did!
Shoot day finally arrived! We had already traveled over 10 hours to Atlanta from Miami with our beautiful flowers in tow, checked into our hotel and transported all the florals into our room, and then back down into our car again the next morning as we headed to the shoot. When we initially pulled into the Swan House grounds we were immediately in awe of this venue, the photos truly don't do justice to how impressive this location is. Perched atop an incredibly grand staircase is the main house which would serve as the backdrop to our mock ceremony space.
Immediately, we began preparing our florals as vendors began to arrive. Event Works set up our tables, and stunning Louis back chairs while Ashley unloaded silverware, plates, crystals, and more. The Cardonas began testing the lighting and equipment and everything began to flow. As we set our table scape, one element we really wanted to incorporate was beautifully hand-crafted menus and name cards. Josie from Ivory Isle design was incredible and created these gorgeous custom menus alongside a coordinating invitation suite with a hand-drawn watercolor of the Swan House facade! We wanted to make each place setting extra special and really make Josie's work pop by adding a coordinating single stem flower tied in a luxurious velvet ribbon from fringe and rose. This little extra detail really took our place settings to another level and gave each "guest's" seat a more intimate and personal feeling.
